Reign Los Angeles is conceptualized and designed in Los Angeles. Our brand is sophisticated and elegant with a modern eclectic twist. We use a collection of gemstones, diamonds and lab created stones which are custom hand cut by skilled artisans. Each piece of jewelry has been touched by the hands of craftsman from casting, stone cutting, polishing, and setting. Each piece of jewelry is a unique treasure that will be part of your life forever “A KEEPSAKE” We take pride in the fact that each design is hand sketched and is created using our custom details and sculpted attributes reflected in each piece. Our intention is for you to feel strong and fabulous. 

  Reign ...”to rule” to be in charge of your destiny.  

             “REIGN your WORLD “ 

Pricella Vithal is from Wellington, New Zealand where she lived for some years before making the move to NYC where her fashion career found her crossing over into the world jewelry. Having spent a significant part of her journey in the Jewelry Industry as a Design Director and creator for many prestigious brands she has decided to create her own brand and vision “I am excited to bring my love of jewelry to the world through my eyes.” Growing up in a not so tradition Indian family has allowed her to be influenced through so many parts of her life. Although she draws inspiration from her Indian heritage and culture her love for fashion and vintage pieces have led her to path of Jewelry. Having had the opportunity to travel extensively her collection is an eclectic mix of her life and heritage which is conveyed in her Designs. Reign Jewelry is “Romantic luxury”. Color is a major feature of the brand “color has always been an important part of my designs as it brings a feeling of Joy and strength". Continuing to always be inspired by her journey in life Pricella launches her first collections for SPRING 2024.