Reign Los Angeles is a celebration of romantic luxury and modern sophistication, rooted in the heart of Los Angeles. Our designs evoke the spirit of royalty, inviting you to channel your inner queen while adorning yourself with treasures as unique as you are.

Each piece is a masterpiece, crafted from gemstones, diamonds, and lab-created stones that are custom hand-cut by skilled artisans. From the initial sketch to the final polish, every detail is thoughtfully executed, embodying the essence of timeless elegance and eclectic charm. Our jewelry is not just an accessory; it is a keepsake—an heirloom destined to become a cherished part of your personal story.

Inspired by the grandeur of a royal treasure chest, Reign’s collections blend sculptural artistry with intricate details, creating jewelry that feels both opulent and one-of-a-kind. Whether you’re ruling your day or gracing a special occasion, our pieces are designed to make you feel strong, fabulous, and absolutely unforgettable.

Reign is to rule—to take charge of your destiny. With Reign Los Angeles, you don’t just wear jewelry; you Reign Your World.

Pricella Vithal, the founder of Reign Los Angeles, brings a world of inspiration to her jewelry designs. Born in Wellington, New Zealand, and shaped by her Indian heritage, extensive travels, and a career designing for prestigious brands, Pricella created Reign to share her vision of romantic luxury. 

Her pieces blend vibrant colors, vintage charm, and cultural influences, crafting timeless treasures that empower you to embrace your inner royalty. Reign is more than jewelry—it’s a reflection of Pricella’s journey and an invitation to Reign Your World.